People Trends

People Trends

General Information

People Trends is a Singapore Incorporated Media, Publishing and Events Company focused on ‘People Solutions’. We deliver through our Print and Online Media and our Event and Conference platforms. In addition, we offer various direct marketing services for our clients leveraging on our reach, network and databases to both businesses and end consumers.

Print Media

Human Capital Magazine is the official bi-monthly publication of the Singapore Human Resource Institute (SHRI), the national body in Singapore that promotes both Human Capital development and Human Resource professionalism. As the first and oldest human resource publication that has been published for over 10 years now, Human Capital Magazine is established as the authoritative voice on all matters relating to HR.

People Trends Magazine is the essential lifestyle complement to the successful professional. Comprising a target audience of 18-45 year old executives, People Trends articles are a combination of voices and opinions covering all angles of lifestyle – Influence, Trends, Health & Wellness, Work & Finance and Lifestyle. Through its array of current ideas and diverse perspectives, People Trends Magazine enriches the minds and lives that will shape tomorrow’s trends.

Online Media

Human Capital Portal serves as the daily supplement to Human Capital Magazine. With bite-sized nuggets of latest updates and information, it becomes a daily essential to log onto the easiest platform to retreieve the latest in Human Resource news and event happenings.

People Trends Portal serves as the online supplement to People Trends Magazine. With its valuable insights on people, organizations and society as well as coverage on the latest lifestyle trends,comments, responses and interactivity to our daily updates are encouraged and through which, the People Trends Portal forms a continually enlarging network.

Electronic Direct Mailers (EDMs) blasts every fortnight with the latest People Trends partner promotions, updates, invites and priority booking/reservation opportunities for the People Trends database of 10,000 names and growing.

People Trends Events

The People Trends Events Arm provides its clients with an all-rounded service that encompasses organizing the event, handling related PR and at the same time, providing media coverage as an added value. Being committed to anticipating our client’s requests and providing them with events that are not only successful, but unique and memorable, we take pride in organising niche events that are fun and elaborate while remaining professional and elite. Among our events portfolio is the annually celebrated HR trade conference, the Asia Pacific Employee Benefits (APEB) Conference.

Strategic Marketing Services

People Trends Strategic Marketing Services comprises a team of professionals with a combined portfolio of over 10 years of media marketing and communications experience. With this know-how of the nooks and crannies within the media industry, People Trends is able to provide, professionally tailored, client-specific marketing services, to suit a variety of its partners’ needs and requirements.

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